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AI-First Business Transformation · LATAM
We transform companies to compete and lead in the era of Artificial Intelligence.
Boutique firm specialized in transforming companies with AI. Strategy, executive training and deployment that translate into growth, profitability and efficiency.
About us
A boutique firm for AI-First business transformation.
Tree Studio was born to solve a concrete challenge: most companies in LATAM know AI will reshape their industry, but very few know how to lead that transformation so it translates into growth, profitability and operational efficiency.
We combine strategy, executive training and implementation with one single goal: turning AI into real productivity, profitability and competitive advantage for your business.
Boutique
Senior teams, surgical focus, direct attention — no intermediaries.
AI-First
Every decision designed to deliver measurable business impact with AI.
Operators
Active executives, not traditional slide-deck consultants.
Outcomes
Projects tied to profitability, efficiency and growth.
The market problem
Most organizations invest in AI without seeing a return: pilots that don't scale, teams without strategic clarity and decisions that don't change. The problem isn't the technology — it's the training of those who lead it.
Tree Framework™ · Capability Transformation
A proven framework to transform your organization's capabilities
Six connected dimensions that take your organization from strategic discovery to measurable business results, blending strategy, learning and technology.
01
DISCOVER
Strategic Discovery
Principle
We understand the business before designing the learning.
Components
- Strategic diagnosis
- Objectives
- Culture
- Challenges
- Critical capabilities
02
ARCHITECT
Learning Architecture
Principle
We design capabilities, not courses.
Components
- Competencies
- Instructional design
- Learning experiences
- Applied AI
03
ALIGN
Executive Alignment
Principle
Transformation starts with decision-makers.
Components
- Executive alignment
- Sponsors
- Leadership
- Culture
04
EXPERIENCE
Experiential Learning
Principle
Learning by doing on real business challenges.
Components
- Workshops
- AI tools
- Cases
- Simulations
- Labs
05
TRANSFER
Transfer to the Job
Principle
We turn learning into new behaviors.
Components
- Challenges
- On-the-job application
- AI Coach
- Microlearning
- Communities
06
MEASURE
Measurement & Insights
Principle
We measure what truly matters.
KPIs
- Adoption
- Behavioral change
- KPIs
- Business impact
HUMAN IN THE LOOP
AI que acelera. Humanos que deciden.
En cada iniciativa combinamos automatización con supervisión estratégica humana. Diseñamos loops donde la AI propone, ejecuta y aprende — y donde nuestro equipo y el cliente mantienen el control sobre criterio, ética y decisiones críticas de negocio.
The Loop
AI ↔ Human
Nodo activo
Cliente
Contexto & decisión
Decisión humana en momentos críticos
La AI acelera y propone; el humano valida, aprueba y asume la decisión de negocio.
Feedback continuo
Cada iteración alimenta el modelo con contexto real del negocio del cliente.
Métricas de calidad
Monitoreamos precisión, sesgos y adopción con checkpoints humanos programados.
Cómo se ve en la práctica
Flujo continuo- Paso 01: AI proponeGenera opciones y borradores a escala.
- Paso 02: Experto revisaFiltra, corrige y añade criterio de negocio.
- Paso 03: Cliente decideAprueba con contexto y ownership.
- Paso 04: AI aprendeFeedback vuelve al sistema y mejora.
Our services
Three ways to work with us, one single outcome.
Turning AI into growth, profitability and competitive advantage for your business.
Service 01
Executive Education
Two Executive Learning Tracks designed for C-Level and key managers: Artificial Intelligence applied to business and Corporate Innovation 2026.
- Program 1 · Generative AI, Agentic AI, Data-Driven & Leadership
- Program 2 · Innovation 2026, Change Management & Corporate Venturing
- Format: in-person, online, in-company
- Tree Studio Certification
Service 02
AI & Digital Business Transformation Consulting
We transform operations, productivity and growth through Artificial Intelligence, automation and business process redesign.
- Phase 1: AI Strategic Diagnosis
- Phase 2: AI Strategy & Roadmap
- Phase 3: Executive Business Case
- Phase 4: AI Governance & Adoption
- Phase 5: Implementation & Support
Service 03
AI Solutions Design & Implementation
We design and deploy AI agents, intelligent automation and tailor-made solutions that cut costs, boost productivity and optimize your company's key processes.
- Sales & business development
- 24/7 customer service
- Finance & data analytics
- Human Resources
- Operations & productivity
- Knowledge management
CCU
Grupo Nutresa
Uniandes
U. de Chile
CCB
Colgate-Palmolive
MetLife
Galenicum
ISalud
CORFO
Falabella
Mercado Libre
Sony
Unilever
SMU
Mall Plaza
CCU
Grupo Nutresa
Uniandes
U. de Chile
CCB
Colgate-Palmolive
MetLife
Galenicum
ISalud
CORFO
Falabella
Mercado Libre
Sony
Unilever
SMU
Mall Plaza
Productivity stack
Tools for enterprise productivity
We work with the leading AI platforms so your teams ship faster and with higher quality.
What the experts say
AI is redefining business, according to industry leaders.
Companies with the greatest EBIT impact don't use AI only for efficiency: they use it to transform their business, redesign workflows and accelerate innovation.
McKinsey & Company — The State of AI in 2025
The real competitive advantage in AI doesn't come from experimenting with tools, but from scaling AI capabilities integrated into the business.
McKinsey & Company — The State of AI in 2025
Agentic AI has the potential to accelerate decisions, automate complex processes and unlock new sources of business value.
SAP Signavio — 4-Step Guide to AI Agent Excellence (2026)
Leading AI organizations combine technology, executive leadership and operational transformation to capture real and sustainable value.
McKinsey & Company — The State of AI in 2025
Value proposition
Why companies and leaders choose us as their partner to accelerate the business with AI.
6 concrete reasons we are different from a traditional consultancy, an academy or an experimental startup.
We think like operators
Former CEOs, general managers and directors with real-world experience in LATAM Retail, eCommerce, Digital Marketing, Logistics, financial services and tech.
Strategy tied to the business
Every initiative is justified in profitability, productivity, customer acquisition cost, customer lifetime value or retention.
Startup velocity
From diagnosis to the first AI use case running in the business in 6 weeks, not 12 months.
Executive AI Governance
Policies, risk, compliance and AI ethics — ready for the board.
Measurement from day one
KPIs defined before the first sprint. No metrics, no project.
LATAM executive network
Access to a community of 1,000+ leaders and executives trained in our programs.
AI Readiness Assessment
How ready is your company to compete with AI?
Answer 6 questions and get your maturity score, your level and a personalized strategic recommendation.
Executive Diagnostic of Artificial Intelligence Maturity
Answer the following 6 questions by selecting the option that best reflects your company's current reality.
Question 1 / 60 / 6
Does company leadership have a clear strategy for AI use?
The Tree Studio experience
Leaders, programs and projects in operation.
Real moments from our consulting work, executive programs and strategic sessions with LATAM clients.
Testimonials
What leaders who already worked with us say.
Real results in strategy, executive training and AI deployment across LATAM companies.
Professional team
Senior partners, real operators.
Every project is led by partners with real executive experience in leading LATAM and U.S. companies.
Kurt Vega
Co-Founder
LinkedInStrategy, digital business and AI agents applied to corporate transformation.
Andro Valdenegro
Co-Founder
LinkedInStrategy, digital business and generative AI use cases focused on business results.
Jorge Madrid
Partner
LinkedInTechnology, architecture and operation of AI solutions at enterprise scale.
Eduardo Garcés
Partner
LinkedInGenerative AI, agents and data-driven decision making for the business.
Juan Pablo Albán
Partner
LinkedInDigital acceleration of financial services and new fintech ventures.
Christian Ohnes
Partner
LinkedInFintech and new ventures. Investment and scaling.
Cristián Frenkel
Partner
LinkedIneCommerce and digital marketing. Growth and conversion.
Cristóbal Motto
Partner
LinkedInData, cybersecurity and information governance for enterprises.
Ready to meet?
Find your biggest AI opportunity in 30 min.
Drop your email and we'll book a free, no-commitment session with a senior partner.
Let's talk
Book an online meeting.
Leave your details and a senior partner will reach out via WhatsApp within 24h to schedule a 30-min online meeting where you'll get to know our work and we'll understand your company's requirements.
- WhatsApp+56 9 5423 6872
FAQ
Frequently asked questions
Everything you need to know before taking the first step.